蕾妮Tacka, DBA

传记

Renee Tacka is a doctoral-level business professional with 25+ years of experience achieving results in the media, 研究, 消费品, and retail industries. She is accomplished in business and operational planning, market development, 团队管理, 预算, 以及营销的所有功能领域, 包括销售, 广告, consumer behavior, database marketing, and market 研究. She is also a well-known educator throughout the media industry, having trained many newspaper and media clients in sales, 广告, and market 研究 techniques to accomplish both internal and external company goals and objectives.Throughout her career, Renee has helped her clients and employers solve business problems with the application of data and analytic tools to understand different customer segments, build new products that align with segment needs, and create targeted 广告 messages that communicate directly with the audience to drive sales results. At The Patriot-新闻, 她不仅领导着一个销售团队, but also an audience development team that was tasked with understanding how readers interacted with the paper based on media frequency and [newspaper] format preference. 与内部用户数据集成, this model enhanced the paper’s communication with its current and prospective readers, while tightening its marketing efforts to deliver the right message to the right customer at the right time.Her dissertation, Consumer Impulsivity and Attitude: A Quantitative Study of Instant Consumable Snack Food (ICSF) Purchases, focused on how attitude-based ICSF product marketing offers an opportunity for marketers in both the consumer and shopper marketing fields to grow the category by increasing the knowledge base around cognitive-affective shopping behavior, not only among the high-purchasing affective shoppers, but also among the lower consuming cognitive shoppers.