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格雷厄姆商学院内饰班纳

蕾妮Tacka, DBA

传记

Renee Tacka is a doctoral-level business professional with 25+ years of experience achieving results in the media, 研究, 消费品, and retail industries. She is accomplished in business and operational planning, market development, 团队管理, 预算, 以及营销的所有功能领域, 包括销售, 广告, consumer behavior, database marketing, and market 研究. She is also a well-known educator throughout the media industry, having trained many newspaper and media clients in sales, 广告, and market 研究 techniques to accomplish both internal and external company goals and objectives.Throughout her career, Renee has helped her clients and employers solve business problems with the application of data and analytic tools to understand different customer segments, build new products that align with segment needs, and create targeted 广告 messages that communicate directly with the audience to drive sales results. At The Patriot-新闻, 她不仅领导着一个销售团队, but also an audience development team that was tasked with understanding how readers interacted with the paper based on media frequency and [newspaper] format preference. 与内部用户数据集成, this model enhanced the paper’s communication with its current and prospective readers, while tightening its marketing efforts to deliver the right message to the right customer at the right time.Her dissertation, Consumer Impulsivity and Attitude: A Quantitative Study of Instant Consumable Snack Food (ICSF) Purchases, focused on how attitude-based ICSF product marketing offers an opportunity for marketers in both the consumer and shopper marketing fields to grow the category by increasing the knowledge base around cognitive-affective shopping behavior, not only among the high-purchasing affective shoppers, but also among the lower consuming cognitive shoppers.

教育

  • DBA, Wilmington University, New Castle, DE (2019)
  • MBA, 宾夕法尼亚万博manbetx全站下载, York, PA (2002)
  • BS, 宾夕法尼亚万博manbetx全站下载, York, PA (1995)

出版物

Tacka,蕾妮 (2022) QUANTITATIVE REASONING AND ITS PREVALENCE IN A MARKET MEASUREMENTAND ANALYSIS BUSINESS COURSE, Analytics in the Classroom MMA Fall 2022 Educators’ Conference Proceedings, 2022年秋季期,第51-53页. 市场管理协会

Tacka,蕾妮 (2019) Consumer Impulsivity and Attitude: A Quantitative Study of Instant Consumable Snack Food Purchases ProQuest

Tacka,蕾妮 (2017) Advertising Design and Campaign Planning, 洞察市场和研究通讯, 11卷,第2期,第6页. 宾夕法尼亚新闻媒体协会

Tacka,蕾妮 (2017) Sales Lessons from Little League, 洞察市场和研究通讯,第10卷第3期,第4-5页. 宾夕法尼亚新闻媒体协会

Tacka,蕾妮 (2015) Connecting advertisers with consumers using a multimedia strategy, 洞察市场和研究通讯,第八卷,第4期,第1-3页. 宾夕法尼亚新闻媒体协会

Tacka,蕾妮 (2014) Consumers drive inspiration for media planning, 洞察市场和研究通讯,第七卷,第3期,第8-10页. 宾夕法尼亚新闻媒体协会

塔卡,蕾妮(2013)控制close, 洞察市场和研究通讯,第6卷,第4期,第3、6页. 宾夕法尼亚新闻媒体协会

演讲

Tacka,蕾妮. Impulse Consumption and Attitude: A Study of Instant Consumable Snack Food Purchases, NABET 44th Annual Conference, National Assoc. of Business, 经济学, & 2021年科技